Virtually connected and by heart: How to create a kickass international company culture

Business & Innovation
re:publica Dublin 2016


When building an international team culture, it’s critical to see beyond cliches and stereotypes and focus on solving the genuine communications challenges facing your organization. It’s important to ask a range of questions, like: How do your virtual teams collaborate on a daily basis? Do cross-national teams respect cultural differences in how other teams work? We did some research on this topic recently with our “Wrike Digital Working Report,” which surveyed workers in France, Germany, and the UK for their insights.

I spend my childhood in Russia and moved to the US over 10 years ago to follow my dream of becoming a founder in Silicon Valley. Today, my company, Wrike has more than 450 team members in 6 countries, and from many more. The diversity is especially prevalent in our Dublin office, where you may hear up to 5 languages spoken at once on a stroll through the desks.

It´s a challenge to manage a virtual team, especially when the teammates have different cultural backgrounds, but for startups that can foster strong teams and relationships amongst their global workforce, diversity becomes a major competitive asset.

In this session, I will give you insights from my experience in building an international company culture for the past 10 years. I’m excited to meet you and tell you about our journey.

Presented by Wrike.

Merchants Arch Pub
Thursday, October 20, 2016 - 11:45 to 12:30



An event by


CEO and Founder